A zone-based marketplace for hyperlocal ads — offers, events, promotions and jobs inside specific areas, with a referral reward system for growth.
Hyperlocal platforms struggled to gain density — nobody posted until there were users, and nobody stayed without posts.
The client wanted a zone-based structure that kept content relevant to small geographies.
Referral reward systems had to be generous enough to trigger organic growth, but safeguarded against abuse.
Built zone-based posting and browsing with strict locality rules.
Implemented a referral-chain with activity-based rewards tied to engagement, not just signups.
Added moderation, fraud signals and rate limits to stop referral gaming.
Shipped both web and React Native apps so users post from either.
Zones reached critical mass faster thanks to referral-driven growth.
Content stayed relevant because it was geographically anchored.
Reward abuse stayed under control thanks to activity-weighted payouts.
The exact tools in the delivered system. We pick the stack to fit the problem and the team — not the trend cycle.
Most clients renew for a second engagement. The ones who don't usually hire someone from our team to run the project in-house.
We are a mental health charity and not tech minded. We needed to improve our patient registration system but wanted a company that we can relate to. Hassan took the time to meet with me and patiently went through our process to find a personalised solution for us. Hassan's team did a great job streamlining our process and connected our registration system to our patient management software. Whenever we have a glitch, they resolve this quickly. Cloudini provides a personal and efficient service and we have adopted them to be our IT provider.
I am writing to wholeheartedly recommend Cloudini as a premier bespoke software development agency. Our journey with them has been nothing short of exemplary, far exceeding our initial expectations. While many agencies can develop based on strict specifications, Cloudini demonstrated an incredible commitment to our project that was truly unparalleled.
Dragonfly has been working with the team at Cloudini for several years now on building out our web-based platform and APIs. One of their strengths is quickly building out a multi-disciplinary team to work on the development and delivery of features with different technical requirements. Their support has allowed us to accelerate our development work without building an internal team. They have also worked seamlessly with other third parties both during the acquisition of Dragonfly and development of our mobile app. Cloudini has been instrumental in bringing our ideas to life and providing guidance to help us make the best technical decisions. I would recommend getting in touch with them if you're looking for support.
We've been building software since 2010 — 16 years of delivery across finance, healthcare, retail, logistics, energy, the public sector, and beyond. We're a consultancy, not a body-shop, and we've kept the same engineering discipline across every engagement shape.
Thirty minutes with an actual engineer. No sales, no drip campaign. If we're the wrong fit we'll tell you and point you somewhere better.
