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HomeRetail & commerceCase study · P-008
Retail & commerce · Research platform

Commerce 01 — emerging-markets research.

A mobile survey and market-research platform for African and emerging-market consumer data — sold as insights to corporates, NGOs and governments.

Selected clients · 2010 – today
Power to LiveRBM GlobalDragonflySquiblerMOOSainsbury'sMPCX-LinkPower to LiveRBM GlobalDragonflySquiblerMOOSainsbury'sMPCX-LinkPower to LiveRBM GlobalDragonflySquiblerMOOSainsbury'sMPCX-Link
/01
The problem

The challenge.

Traditional research panels do not reach the millions of consumers living in low-bandwidth markets, so brands fly blind outside major metros.

Surveys had to work on low-end Android devices, in intermittent connectivity, in multiple languages, with conditional branching logic.

The platform needed rigorous response validation so insights sold to corporates and NGOs held up to scrutiny.

/02
The plan

Our approach.

Built a React Native app with a deterministic rules engine for branching and conditional logic rendered client-side.

Designed an offline-first sync layer in SQLite so enumerators in the field keep working without signal.

Added A/B question testing and response-validation checks on a FastAPI backend.

Localised the survey runtime into Swahili, Hausa, Yoruba, Amharic, French and English, with right-to-left fallbacks for future markets.

/03
The result

The outcome.

Research clients access representative panels in markets that were previously unreachable.

Fieldwork throughput scales because enumerators do not lose progress on dropped connections.

Data quality is high enough that insights are resold to governments and multilaterals.

Measured outcomes

What the numbers said.

Every engagement ships with a named set of measurable outcomes. These are the numbers that mattered for this one.

6
Languages supported
40+
Countries covered
99%+
Response validation pass rate
Engineering stack

What it was built with.

The exact tools in the delivered system. We pick the stack to fit the problem and the team — not the trend cycle.

/01FastAPI
/02React
/03React Native
/04PostgreSQL
/05Redis
/06AWS
Trusted by our clients

What partners
tell us.

Most clients renew for a second engagement. The ones who don't usually hire someone from our team to run the project in-house.

We are a mental health charity and not tech minded. We needed to improve our patient registration system but wanted a company that we can relate to. Hassan took the time to meet with me and patiently went through our process to find a personalised solution for us. Hassan's team did a great job streamlining our process and connected our registration system to our patient management software. Whenever we have a glitch, they resolve this quickly. Cloudini provides a personal and efficient service and we have adopted them to be our IT provider.
Tien Kuei, CEO at Power to Live Foundation
Tien Kuei
CEO · Power to Live Foundation
I am writing to wholeheartedly recommend Cloudini as a premier bespoke software development agency. Our journey with them has been nothing short of exemplary, far exceeding our initial expectations. While many agencies can develop based on strict specifications, Cloudini demonstrated an incredible commitment to our project that was truly unparalleled.
Robert McPherson, Managing Director at RBM Global Ltd
Robert McPherson
Managing Director · RBM Global Ltd
Dragonfly has been working with the team at Cloudini for several years now on building out our web-based platform and APIs. One of their strengths is quickly building out a multi-disciplinary team to work on the development and delivery of features with different technical requirements. Their support has allowed us to accelerate our development work without building an internal team. They have also worked seamlessly with other third parties both during the acquisition of Dragonfly and development of our mobile app. Cloudini has been instrumental in bringing our ideas to life and providing guidance to help us make the best technical decisions. I would recommend getting in touch with them if you're looking for support.
Rebecca Palser, COO at Dragonfly
Rebecca Palser
COO · Dragonfly
Frequently asked

Answers before you ask.

  • We've been building software since 2010 — 16 years of delivery across finance, healthcare, retail, logistics, energy, the public sector, and beyond. We're a consultancy, not a body-shop, and we've kept the same engineering discipline across every engagement shape.

Start here

Let's build
from here.

Thirty minutes with an actual engineer. No sales, no drip campaign. If we're the wrong fit we'll tell you and point you somewhere better.

Response
Within one working day
Minimum
Two-week discovery