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Retail & commerce · Social platform

Commerce 27 — voice-based social Q&A.

A voice-based social networking app where users ask questions in short audio clips and friends or fans answer — friend lists, favourites and fan follows included.

Selected clients · 2010 – today
Power to LiveRBM GlobalDragonflySquiblerMOOSainsbury'sMPCX-LinkPower to LiveRBM GlobalDragonflySquiblerMOOSainsbury'sMPCX-LinkPower to LiveRBM GlobalDragonflySquiblerMOOSainsbury'sMPCX-Link
/01
The problem

The challenge.

Text-based social apps felt noisy and impersonal — voice carried nuance and identity that text couldn't.

Voice recording, storage and playback had to be frictionless on mobile.

The client wanted a fan/friend graph alongside voice Q&A.

/02
The plan

Our approach.

Built a React Native app with one-tap voice recording and S3-backed storage.

Shipped playback with speed controls and automatic normalisation for mixed mic quality.

Added favourites and fan follows so relationships deepened over time.

Layered moderation for voice content using transcription + classification.

/03
The result

The outcome.

Users asked and answered with their actual voices, not text.

Moderation scaled to voice thanks to transcription-based filtering.

Fan-following mechanics drove creator-style engagement.

Engineering stack

What it was built with.

The exact tools in the delivered system. We pick the stack to fit the problem and the team — not the trend cycle.

/01React Native
/02Node.js
/03PostgreSQL
/04AWS S3
/05Firebase
Trusted by our clients

What partners
tell us.

Most clients renew for a second engagement. The ones who don't usually hire someone from our team to run the project in-house.

We are a mental health charity and not tech minded. We needed to improve our patient registration system but wanted a company that we can relate to. Hassan took the time to meet with me and patiently went through our process to find a personalised solution for us. Hassan's team did a great job streamlining our process and connected our registration system to our patient management software. Whenever we have a glitch, they resolve this quickly. Cloudini provides a personal and efficient service and we have adopted them to be our IT provider.
Tien Kuei, CEO at Power to Live Foundation
Tien Kuei
CEO · Power to Live Foundation
I am writing to wholeheartedly recommend Cloudini as a premier bespoke software development agency. Our journey with them has been nothing short of exemplary, far exceeding our initial expectations. While many agencies can develop based on strict specifications, Cloudini demonstrated an incredible commitment to our project that was truly unparalleled.
Robert McPherson, Managing Director at RBM Global Ltd
Robert McPherson
Managing Director · RBM Global Ltd
Dragonfly has been working with the team at Cloudini for several years now on building out our web-based platform and APIs. One of their strengths is quickly building out a multi-disciplinary team to work on the development and delivery of features with different technical requirements. Their support has allowed us to accelerate our development work without building an internal team. They have also worked seamlessly with other third parties both during the acquisition of Dragonfly and development of our mobile app. Cloudini has been instrumental in bringing our ideas to life and providing guidance to help us make the best technical decisions. I would recommend getting in touch with them if you're looking for support.
Rebecca Palser, COO at Dragonfly
Rebecca Palser
COO · Dragonfly
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