Enigmatix
HomeHealthcare & life sciencesCase study · P-052
Healthcare & life sciences · Wellness app

Care 05 — smile-tracking wellness app.

A wellness app that uses facial recognition to track smile time, rewarding users for cultivating the mental and physical benefits of smiling.

Selected clients · 2010 – today
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/01
The problem

The challenge.

Wellness apps focused on meditation and steps — the mental-health benefits of smiling went untracked.

Facial recognition on-device had to be fast, accurate and privacy-respecting.

The client wanted a playful app with filters, games and social features built around the core smile-tracking.

/02
The plan

Our approach.

Built on-device smile detection using TensorFlow Lite so no facial data leaves the phone.

Added filters, mini-games and image sharing to keep engagement light and fun.

Shipped streaks, rewards and a social feed to reinforce habits.

Tied longer-term analytics to optional account sync.

/03
The result

The outcome.

Users built a daily smile habit without feeling surveilled.

The app hit the App Store wellness charts thanks to its novelty.

Privacy-first framing (on-device ML) earned strong press coverage.

Engineering stack

What it was built with.

The exact tools in the delivered system. We pick the stack to fit the problem and the team — not the trend cycle.

/01React Native
/02TensorFlow Lite
/03Firebase
/04Node.js
Trusted by our clients

What partners
tell us.

Most clients renew for a second engagement. The ones who don't usually hire someone from our team to run the project in-house.

We are a mental health charity and not tech minded. We needed to improve our patient registration system but wanted a company that we can relate to. Hassan took the time to meet with me and patiently went through our process to find a personalised solution for us. Hassan's team did a great job streamlining our process and connected our registration system to our patient management software. Whenever we have a glitch, they resolve this quickly. Cloudini provides a personal and efficient service and we have adopted them to be our IT provider.
Tien Kuei, CEO at Power to Live Foundation
Tien Kuei
CEO · Power to Live Foundation
I am writing to wholeheartedly recommend Cloudini as a premier bespoke software development agency. Our journey with them has been nothing short of exemplary, far exceeding our initial expectations. While many agencies can develop based on strict specifications, Cloudini demonstrated an incredible commitment to our project that was truly unparalleled.
Robert McPherson, Managing Director at RBM Global Ltd
Robert McPherson
Managing Director · RBM Global Ltd
Dragonfly has been working with the team at Cloudini for several years now on building out our web-based platform and APIs. One of their strengths is quickly building out a multi-disciplinary team to work on the development and delivery of features with different technical requirements. Their support has allowed us to accelerate our development work without building an internal team. They have also worked seamlessly with other third parties both during the acquisition of Dragonfly and development of our mobile app. Cloudini has been instrumental in bringing our ideas to life and providing guidance to help us make the best technical decisions. I would recommend getting in touch with them if you're looking for support.
Rebecca Palser, COO at Dragonfly
Rebecca Palser
COO · Dragonfly
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